It’s a service for the non-emailers. It is free and allows recipients at home to reply to friends or family mailing in snaps and text using the Bravia remote handset.
So far the service is only offered in Japan. The TV needs to be connected to a LAN, then set up to get a service-specific @tv.life-x.jp email address to which phone users send their snaps. A popup notification will indicate the arrival of the postcard.
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